Serac Developments is an Egyptian-Emirati real estate developer that entered Egypt’s property market in 2022 with the launch of its first project, City Hall New Cairo. The company focuses on commercial, administrative, coastal, and mixed-use developments in key locations such as New Cairo, the New Administrative Capital, and the North Coast.
Serac was introduced as an investment alliance led by Egyptian businessman Tarek Suleiman, associated with Glamour Jewellery, together with a number of Emirati partners. According to 2022 press coverage, the company started with the City Hall concept in New Cairo and planned to expand the same commercial-administrative model into other areas, while also holding a land portfolio across the North Coast, New Cairo, the New Administrative Capital, and other new cities.
Serac Developments History and Launch
Serac Developments made its public market entry in 2022 through City Hall New Cairo. At launch, Tarek Suleiman described the company as the result of an Egyptian-Emirati investment alliance targeting Egypt’s growing real estate market and new urban communities.
No verified public total is available for delivered units as of May 2026, so this profile does not assign a delivered-units number to the company. What can be verified is that Serac began with commercial and administrative real estate, then expanded its public portfolio into coastal and resort-style projects in Sidi Abdel Rahman and the North Coast.
- 2022: Serac Developments announced City Hall New Cairo as its first project in Egypt.
- 2023: Coastal projects such as Alura and Shamasi appeared in the company’s marketed portfolio.
- 2024: Alura North Coast continued to appear on new-project platforms with future delivery timelines for some phases.
Key Serac Developments Projects
Serac’s portfolio combines commercial-administrative assets with coastal destinations. Its official website and project materials highlight several core projects:
Commercial and Administrative Projects
- City Hall New Cairo — Serac’s first announced project in Egypt, planned as a commercial and administrative destination in New Cairo. Press coverage at launch described it as a six-building project on around 16,000 sqm.
- City Hall New Capital — a commercial, administrative, and medical project in the New Administrative Capital, extending the City Hall concept beyond New Cairo.
Coastal Projects
- Shamasi Sidi Abdel Rahman — a North Coast resort project in Sidi Abdel Rahman with chalets and villas.
- Alura North Coast — a coastal project in the Sidi Abdel Rahman area, presented in project materials as part of Serac’s North Coast expansion.
- Stella Walk — a coastal commercial project listed by several property platforms among Serac-related North Coast projects.
Serac Developments in Numbers
Because Serac is a relatively young developer, the clearest figures are project-level details rather than long-term delivery totals. The available public data supports the following:
| Launch year in Egypt | 2022 |
| Delivered units | No verified public total is available as of May 2026 |
| First announced project | City Hall New Cairo |
| City Hall New Cairo area | About 16,000 sqm according to launch coverage |
| Main operating areas | New Cairo, New Administrative Capital, North Coast |
| Company type | Private Egyptian-Emirati investment-backed developer |
Launch coverage also noted that Serac owned and had fully paid for its project lands and had started construction before offering units to customers, which the company presented as a trust-building point for buyers and tenants.
Vision and Business Focus
Serac’s stated vision centers on developing communities and destinations that combine living, work, leisure, and investment value. In practical terms, its business focus can be grouped into three areas:
- Commercial and administrative real estate: led by the City Hall projects in New Cairo and the New Administrative Capital.
- Coastal and resort developments: through Shamasi and Alura in Sidi Abdel Rahman and the North Coast.
- Mixed-use destinations: projects that combine retail, office, medical, and lifestyle services.
Serac benefits from the investment and business background of its founders and partners, but it remains a newer developer compared with companies that have multi-decade delivery records in Egypt.
Recent Developments
Since the 2022 City Hall launch, Serac has continued to market projects in the North Coast and the New Administrative Capital. Alura project materials state that Serac launched in Egypt in 2022 and that its portfolio covers New Cairo, the New Administrative Capital, and the North Coast.
By 2024, Alura North Coast was listed on new-project platforms with future delivery dates for some phases, showing that the company had moved beyond its first commercial project into a broader resort and coastal portfolio. As of May 2026, there are no verified public figures for total deliveries or annual sales, so evaluation should focus on the progress of the company’s announced projects.
FAQ About Serac Developments
When was Serac Developments founded?
Serac Developments entered Egypt’s real estate market in 2022 with the launch of City Hall New Cairo.
Who founded Serac Developments?
Press coverage describes Serac as an Egyptian-Emirati investment alliance led by Egyptian businessman Tarek Suleiman and a number of Emirati partners.
What are Serac Developments’ main projects?
Key projects include City Hall New Cairo, City Hall New Capital, Shamasi Sidi Abdel Rahman, and Alura North Coast.
How many units has Serac delivered?
No verified public total is available for delivered units as of May 2026.
Is Serac Developments publicly listed?
Public sources do not indicate that Serac Developments is listed on the Egyptian Exchange; it is treated as a private developer.