Misr Italia Properties is an Egyptian real estate developer active across residential, commercial, coastal and hospitality projects. Forbes Middle East lists the company as established in 1995, with a land bank of 7.1 million square meters across New Cairo, West Cairo, the New Capital, Mostakbal City, the North Coast and the Red Sea.
The company is currently led by Mohamed Khaled El Assal and Karim Khaled El Assal as CEOs and Managing Directors, according to Forbes Middle East’s real estate leadership lists. Misr Italia Properties’ flagship developments include IL BOSCO, Vinci, IL BOSCO City, Cairo Business Park, Garden 8, Kai Sokhna and Solare Ras El Hekma.
Misr Italia Properties Foundation and Growth
Misr Italia Properties was established in 1995 as an Egyptian family-led real estate company that gradually evolved into a multi-sector developer. The company started with residential communities and expanded into retail, office, hospitality and coastal destinations.
Its growth strategy has been geographically diversified. Misr Italia entered the New Administrative Capital through IL BOSCO, Vinci and Vinci Street, strengthened its New Cairo presence through Cairo Business Park, Garden 8 and La Nuova Vista, expanded into Mostakbal City through IL BOSCO City, and built coastal and Red Sea exposure through Kai Sokhna and Solare Ras El Hekma.
Key Misr Italia Properties Projects
Misr Italia’s portfolio combines residential communities, business destinations, commercial projects and coastal hospitality-led developments, giving the company exposure to multiple real estate segments.
Major Residential Developments
- IL BOSCO — New Administrative Capital: one of the company’s flagship New Capital communities, known for its green and integrated planning concept.
- Vinci — New Administrative Capital: a residential development in the New Capital, supported by Vinci Street as a commercial and service extension.
- IL BOSCO City — Mostakbal City: a large East Cairo development linked to the 15-minute city concept and daily-service proximity.
- La Nuova Vista — New Cairo: one of Misr Italia’s established residential projects in New Cairo.
Commercial and Administrative Projects
- Cairo Business Park — New Cairo: a major administrative and commercial destination spanning 75,615 sqm, with 42 office buildings, a 130-room Hilton luxury hotel and an 8,700-sqm retail zone according to Zawya.
- Garden 8 — New Cairo: a commercial and lifestyle destination within the company’s East Cairo portfolio.
- Vinci Street — New Administrative Capital: a commercial and service component linked to Vinci.
Coastal and Hospitality Projects
- Kai Sokhna — Ain Sokhna: one of the company’s best-known Red Sea projects outside Cairo.
- Solare Ras El Hekma — North Coast: a coastal development in Ras El Hekma where Misr Italia launched the Hilltop phase in 2025.
- Hospitality components: Misr Italia’s portfolio includes hospitality assets, including a planned Hilton hotel component within Cairo Business Park.
Misr Italia Properties in Numbers
Recent figures are available for the company’s land bank, project portfolio and delivered-unit total, so the delivered-units field is filled with the latest verified public number.
| Founded | 1995 |
| Current CEOs | Mohamed Khaled El Assal and Karim Khaled El Assal |
| Land bank | 7.1 million sqm |
| Projects | 25 residential, commercial and hospitality projects according to published company data |
| Main markets | New Cairo, West Cairo, New Capital, Mostakbal City, North Coast, Red Sea |
| Delivered units | 3,222 units as of January 2025 according to Forbes Middle East 2025 |
| Units under construction | 5,563 units as of January 2025 according to Forbes Middle East 2025 |
| Cairo Business Park | 75,615 sqm, 42 office buildings and a 130-room Hilton hotel component |
Vision and Specializations
Misr Italia’s approach combines community development, commercial operations, hospitality and strategic location selection. This is visible in Cairo Business Park, which brings together offices, retail, hospitality and digital infrastructure, and in IL BOSCO City, which is positioned as an integrated East Cairo city concept.
The company specializes in residential communities, commercial and administrative destinations, coastal resorts and hospitality. It has also expanded through partnerships with contractors, hospitality operators and innovation platforms, including a $26 million construction agreement with Redcon Construction for Solaré Ras El Hekma and a partnership with RiseUp to launch a PropTech Innovation Hub.
Recent Updates and New Projects
In November 2024, Misr Italia Properties announced new fourth-floor office spaces across three buildings at Cairo Business Park, with delivery planned for 2026 and office areas ranging from 55 sqm to more than 300 sqm. The expansion reflects demand for flexible office space in East Cairo.
In June 2025, the company launched Hilltop, a new phase at Solare Ras El Hekma, as part of a year-round coastal destination concept. In 2026, Forbes Middle East again listed Mohamed Khaled El Assal and Karim Khaled El Assal among the Most Impactful Real Estate Leaders, citing Misr Italia’s 7.1 million sqm land bank and its presence across New Cairo, West Cairo, the New Capital, Mostakbal City, the North Coast and the Red Sea.
FAQs About Misr Italia Properties
When was Misr Italia Properties founded?
Misr Italia Properties was established in 1995, according to Forbes Middle East.
Who leads Misr Italia Properties?
The company is led by Mohamed Khaled El Assal and Karim Khaled El Assal as CEOs and Managing Directors.
What are Misr Italia Properties’ main projects?
Main projects include IL BOSCO, Vinci, IL BOSCO City, Cairo Business Park, Garden 8, Kai Sokhna and Solare Ras El Hekma.
Where are Misr Italia Properties projects located?
The company’s projects are located in New Cairo, West Cairo, the New Capital, Mostakbal City, the North Coast and the Red Sea.
How many units has Misr Italia Properties delivered?
According to Forbes Middle East 2025, Misr Italia Properties had delivered 3,222 units as of January 2025, with 5,563 units under construction.