United Real Estate Developments (URD), also referred to in Arabic as United Urban Development, is an Egyptian real estate developer founded in 1995 by engineer Mohamed Hafez El Zaablawy. The company develops residential, commercial, medical, hospitality, and coastal properties, with its published head office located in New Cairo. URD states that its portfolio exceeds 320 residential units with an investment value above EGP 540 million. However, no verified public total is available for delivered units.
United Developments’ current portfolio includes G3 Mall in the New Administrative Capital, G-BAY in Ain Sokhna, and Ladera Red Sea. The company manages development stages from site selection and design through construction, finishing, and maintenance, while diversifying its product mix across residential, hotel, administrative, medical, and retail units.
United Real Estate Developments History and Establishment
United Real Estate Developments was established in 1995 under the leadership of Mohamed Hafez El Zaablawy. Its official profile traces the founder’s broader investment experience to 1980 through businesses operating in tourism, services, technology, and real estate consulting. The real estate consulting, commercial, and engineering activity later evolved into the development company known today as URD.
The company began with residential developments in El Mahalla El Kubra and New Cairo before expanding into larger mixed-use and coastal projects in the New Administrative Capital, Ain Sokhna, and the Red Sea area. Its official published portfolio includes more than 320 residential units representing over EGP 540 million in investment since establishment.
- 1995: United Real Estate Developments was established.
- 2019: G3 Mall appeared as the company’s first project in the New Administrative Capital.
- 2022: G-BAY was launched in Ain Sokhna with announced investment of EGP 1 billion.
- 2023: URD signed with Concorde Hotels to manage the hospitality component of G-BAY.
- 2026: Ladera Red Sea was listed among the company’s current coastal developments.
Major United Developments Projects
G3 Mall New Administrative Capital
G3 Mall is URD’s first mixed-use project in the New Administrative Capital, combining retail, administrative, and medical activities. According to the official project page, it contains 31 commercial units, 40 administrative units, and 55 medical units. Its services include security, elevators and escalators, maintenance, fire safety, solar energy, and an ATM area. The company also presents administrative and medical layouts starting from 55 square metres.
G-BAY Ain Sokhna
G-BAY is a beachfront residential and hospitality development on Zafarana Road in Ain Sokhna. The project covers approximately 27 feddans, or around 115,000 square metres, and includes about 900 residential and hotel units starting from 75 square metres. It also contains a 280-room hotel to be managed by Concorde Hotels, in addition to water features, landscaped areas, restaurants, and supporting services.
Ladera Red Sea
Ladera Red Sea is the latest coastal development currently displayed in URD’s official portfolio. Its project page presents facilities including a sandy beach, indoor and infinity swimming pools, an aqua park, and leisure and service areas. It expands United’s coastal offering alongside G-BAY.
United Developments Achievements in Numbers
URD has operated in the Egyptian market for more than three decades. The figures below reflect data published by the company or tied to its announced projects. They distinguish the size of the portfolio from verified handovers:
| Year established | 1995 |
| Published residential portfolio | More than 320 units |
| Published portfolio investment | More than EGP 540 million |
| Delivered units | No verified public total is available |
| G-BAY area | Approximately 27 feddans |
| G-BAY units | About 900 residential and hotel units |
| Published head office | Chill Out El Rehab Complex, Mohamed Naguib Axis, New Cairo |
United Developments Management and Vision
Engineer Mohamed Hafez El Zaablawy is URD’s founder and chairman, while engineer Mostafa El Zaablawy serves as chief executive officer. The management combines investment experience with real estate development, architectural design, and engineering. Its stated objective is to raise product quality while creating long-term value for customers.
The company works across residential properties, commercial, administrative and medical centres, coastal resorts, and hospitality units. It emphasizes site selection, design that complements the surrounding environment, and integrated supervision of design, construction, finishing, and maintenance. This approach can be seen in G3 Mall’s three-use mix and in the combination of residential and hotel services at G-BAY.
Latest United Developments Projects and Updates
URD currently presents three principal projects on its official website: G3 Mall, G-BAY, and Ladera Red Sea. Ladera represents the latest published expansion of its coastal portfolio. G-BAY’s hospitality offering was reinforced through the agreement with Concorde Hotels, while G3 Mall remains the company’s mixed-use development in the New Administrative Capital. At the time of the figures currently displayed on the official project page, G3 Mall was reported as 80% sold and 70% constructed.
Frequently Asked Questions About United Developments
When was United Real Estate Developments founded?
United Real Estate Developments was founded in 1995 by engineer Mohamed Hafez El Zaablawy.
Who is the chairman of United Developments?
Mohamed Hafez El Zaablawy is the founder and chairman, while Mostafa El Zaablawy is the chief executive officer.
What are the main United Developments projects?
The company’s main projects are G3 Mall in the New Administrative Capital, G-BAY in Ain Sokhna, and Ladera Red Sea.
How many units has United Developments delivered?
URD states that its portfolio exceeds 320 residential units, but no verified public total is available for delivered units. The portfolio figure should not be presented as a handover total.
Where is the United Developments head office?
The published head office is in Chill Out El Rehab Complex, above Banque Misr, Building C, first floor, Mohamed Naguib Axis, New Cairo.