Sorouh Real Estate Development Company is an Egyptian developer established in 2017, with publicly documented market activity beginning in 2018. Its headquarters is on North 90 Street in New Cairo, while its development portfolio is concentrated in the New Administrative Capital through Entrada, Entrada Avenue, Citadel, and Rosevil.
Sorouh works across integrated residential communities, retail, offices, and medical space. The company currently presents four official projects covering apartments, villas, business space, clinics, and retail. Its leadership includes Chairman Abdel-Hamid Youssef, Managing Director Mohamed Rabie, and Chief Executive Officer Engineer Ahmed Harby. No verified public total is available for delivered units, so this profile does not attribute an unsupported handover figure to the company.
Sorouh’s Establishment and Market Development
Sorouh Developments was established in 2017 by a group of business leaders with varied experience, according to the company’s professional information. Its official website states that it took its first steps into the Egyptian property market in 2018 and undertook three different projects during its first three years of activity.
Its early market presence centred on Entrada in the New Administrative Capital, which Sorouh presented at Cityscape in March 2018. The portfolio later expanded to Entrada Avenue for retail, office, and medical use; Citadel for business and commercial activity; and Rosevil as a villa community in the R7 district.
- 2017: Sorouh was established.
- 2018: Public market activity began with Entrada in the New Administrative Capital.
- 2023: Construction arrangements were announced for the Cascadia phase of Entrada.
- 2025: ACUD approved the addition of a new floor to Entrada.
The company currently develops in the New Administrative Capital and manages its operations from New Cairo.
Major Sorouh Developments Projects
Residential Developments
- Entrada — R7, New Administrative Capital: an integrated residential development across approximately 72 feddans, or 300,522 square metres, with apartments, landscaped space, social and sports amenities, and commercial services.
- Rosevil — R7, New Administrative Capital: a villa community planned around greenery and lakes, near Coventry University, the Medical City, and major roads.
Commercial and Administrative Developments
- Entrada Avenue — New Administrative Capital: a 29,000-square-metre mixed-use complex arranged across four plazas with a 700-metre frontage, including retail, offices, clinics, restaurants, and leisure space.
- Citadel — New Administrative Capital: an open-air commercial and administrative centre combining retail, dining, and business uses. Its office component extends across six floors alongside plazas and green areas.
The portfolio demonstrates a strong geographic concentration in the New Capital while diversifying use across housing, retail, offices, and healthcare services.
Sorouh Developments in Numbers
| Founded | 2017 |
| Public market activity began | 2018 |
| Current official projects | 4 developments |
| Entrada area | Approximately 72 feddans / 300,522 square metres |
| Entrada built-up ratio | 19% according to the September 2025 update |
| Entrada Avenue built-up area | 29,000 square metres |
| Entrada Avenue frontage | 700 metres |
| Citadel office floors | 6 floors |
| Total delivered units | No verified public total is available |
These figures describe disclosed project areas and planning. They do not, by themselves, establish construction or handover progress, which requires current phase-level schedules from the developer.
Leadership and Project Partners
The official website presents Abdel-Hamid Youssef as chairman, Mohamed Rabie as managing director, Dr Abdel Hamed Ghanem as a board member, and Engineer Ahmed Harby as chief executive officer. Harby appeared in the September 2025 Entrada update explaining how approval for an additional floor supported the company’s expansion strategy.
For Entrada, Sorouh has worked with EHAF as engineering consultant and Mimar Architects as on-site architectural consultant, alongside Detac and Spanish contractor Redcon. Entrada Avenue was designed by Spanish architecture firm L35, while Citadel’s concept is associated with architect Raef Fahmy. These appointments divide responsibilities across design, consultancy, supervision, and execution.
Sorouh’s Vision and Specialisms
Sorouh states that its vision is to create integrated communities that raise living standards by combining functional planning, natural space, and services. The company identifies trust, competency, devotion, and innovation as its core values, while its active portfolio remains focused on the New Administrative Capital.
- Residential communities: apartments and integrated living at Entrada, and villas at Rosevil.
- Commercial development: retail and dining space at Entrada Avenue and Citadel.
- Office and medical development: business space, clinics, and related services within mixed-use projects.
- Open-space planning: landscaped areas, lakes, pedestrian routes, and plazas integrated into development plans.
Sorouh’s September 2025 information states that buildings occupy 19% of Entrada and that the updated unit range extends from 91 to 250 square metres.
Latest Sorouh Developments Update
On 9 September 2025, Sorouh announced that the Administrative Capital for Urban Development had approved an additional floor at Entrada. According to the published statement, the project would comprise a ground floor and eight upper floors, increasing available space and units while remaining subject to ACUD planning requirements.
The same update described Entrada’s location on the first R7 plot facing Expo City and its mix of garden units, typical-floor apartments, and duplexes. Amenities include a commercial, administrative, and medical centre, a social club, swimming pools, a gym, underground parking, security, and maintenance. The announcement did not provide an aggregate delivered-unit total.
Frequently Asked Questions About Sorouh Developments
When was Sorouh Developments established?
Sorouh was established in 2017 and began its publicly documented Egyptian market activity in 2018.
Who is the CEO of Sorouh Developments?
Engineer Ahmed Harby is the chief executive officer, while Abdel-Hamid Youssef serves as chairman.
What are Sorouh’s main projects?
The company’s official projects are Entrada, Entrada Avenue, Citadel, and Rosevil in the New Administrative Capital.
How many units has Sorouh delivered?
No verified company-wide total is publicly available for delivered units.
Where is Sorouh Developments headquartered?
The headquarters is at Plot 45, North 90 Street, Fifth Settlement, New Cairo. The published short number is 16101.