Reflect Developments is an Egyptian real estate company focused on integrated residential and commercial projects, particularly in Obour City and New Obour. The company began operating under its current identity around 2020, while its founders’ experience in the Obour market dates back to 2005. Reflect is led by chairman Mohamed Shehab and co-founder and chief executive officer Ehab Mady.
In June 2026, Reflect stated that it had implemented eight projects over three years and was preparing to announce its ninth. Its portfolio includes Infinity Mall, Selekt Mall, O Jade Compound, Reflect Compound, Velvet Mall, First Mall, and First Mall 2. No verified public total is available for delivered units, so the number of projects or marketed units should not be treated as a handover total.
Reflect Developments History and Establishment
Market directories identify 2020 as the beginning of Reflect Developments and describe the business as a collaboration between experienced development and construction entities. The official website, which was being updated in 2026, does not publish a detailed company timeline. In recent press statements, management explained that Reflect’s founders have worked in Obour since 2005. That date represents the founders’ earlier market experience rather than the establishment of the current company.
Reflect selected Obour and New Obour as its main growth market, developing commercial and residential projects designed around the rising population and demand in East Cairo. During three years of rapid expansion, it progressed from First Mall and First Mall 2 to Infinity, Velvet, and residential schemes before launching Selekt as its eighth commercial project.
- Around 2020: Reflect Developments began operating under its current identity.
- 2024: The company and its chairman appeared in economic coverage of Obour development.
- April 2026: Selekt Mall was launched with EGP 2 billion in announced investment.
- June 2026: Reflect partnered with EGYMAP to attract brands to Infinity and Selekt.
- June 2026: The company reported eight implemented projects and preparations for a ninth.
Major Reflect Developments Projects
Infinity Mall Obour
Infinity Mall is a commercial, administrative, and medical development in Obour City containing shops, offices, and clinics. Reflect is moving the project from development towards operation. In June 2026, it announced brands secured with EGYMAP, including Second Cup, Espresso Lab, 929, Ward Beirut, Pizza Station, and Taghamees, while targeting the start of actual operation during 2026.
Selekt Mall Obour
Selekt Mall is Reflect’s eighth commercial project, located in the Buffer Zone of Obour City. It was launched in April 2026 with announced investment of EGP 2 billion and approximately 150 retail units. Reflect targets EGP 1.2 billion in first-phase sales and appointed KAD for management and operation, EGYMAP for brand placement, and e& Egypt for smart technology solutions.
O Jade Compound Obour
O Jade Compound is a low-density residential development in Obour’s Seventh District. Published marketing information describes nine residential buildings. Reflect issued a construction update in June 2026, confirming continued progress as part of its residential portfolio in the city.
Earlier and Diversified Projects
Reflect’s earlier portfolio includes First Mall, First Mall 2, Velvet Mall, and Reflect Compound, combining commercial and residential products in Obour. The company presents this track record as a progression from local malls to larger retail destinations and low-density residential communities.
Reflect Developments Achievements in Numbers
Published figures show a rapid pace of expansion, but project counts and investment targets must be distinguished from actual unit handovers:
| Commonly reported establishment year | 2020 |
| Founders’ Obour experience | Since 2005 |
| Implemented projects reported by Reflect | 8 projects over 3 years |
| Next development | Ninth project awaiting announcement |
| Selekt Mall investment | EGP 2 billion |
| Selekt Mall units | Approximately 150 retail units |
| Target first-phase sales | EGP 1.2 billion |
| Delivered units | No verified public total is available |
Reflect Developments Management and Vision
Engineer Mohamed Shehab serves as chairman of Reflect Developments, while engineer Ehab Mady is co-founder and chief executive officer. The executive team also includes Mohamed Nassar as commercial director and Eyad Riad as head of marketing and public relations, according to press coverage published in June 2026.
Reflect’s development model is based on creating destinations whose success extends beyond construction to operation, sustainable occupancy, and investment returns. This approach is reflected in partnerships with specialist management, technology, and retail-leasing companies, as well as a mix of food, beverage, service, and entertainment brands within its malls. The company also emphasizes local market studies informed by its founders’ long experience in Obour.
Latest Reflect Developments Projects and Updates
The year 2026 brought two major developments. Reflect launched Selekt with EGP 2 billion in investment and partnerships with KAD, EGYMAP, and e& Egypt. It then signed a wider agreement with EGYMAP in June to place brands within Infinity and Selekt, announced an initial tenant mix, and continued negotiations with additional operators.
Reflect also stated that it had implemented eight projects over three years and was preparing to announce its ninth, alongside construction progress at O Jade and the planned start of Infinity Mall operations during 2026. These steps mark a transition from development and sales towards an operating platform for its commercial destinations.
Frequently Asked Questions About Reflect Developments
When was Reflect Developments founded?
Reflect Developments began operating under its current identity around 2020, while its founders’ experience in Obour dates back to 2005.
Who owns Reflect Developments?
Engineer Mohamed Shehab is chairman, while engineer Ehab Mady serves as co-founder and chief executive officer.
What are the main Reflect Developments projects?
Major projects include Infinity Mall, Selekt Mall, O Jade Compound, Reflect Compound, Velvet Mall, and First Mall.
How many projects has Reflect implemented?
In June 2026, Reflect reported eight implemented projects over three years and preparations to announce its ninth.
How many units has Reflect Developments delivered?
No verified public total is available for delivered units, so the delivered-units field is intentionally left blank.