New Generation Real Estate Development Company, trading as New Generation Developments (NGD), is an Egyptian developer that started operations in 2021. Its registered public-facing headquarters is at 5 Hassan Sadek Street, Heliopolis, Cairo. The company focuses on residential, hospitality, commercial, and coastal developments in the New Administrative Capital and New Alamein, and its official website identifies Assem Fadel as chairman.
New Generation’s announced portfolio includes Botanica, Botanica Inn, Botanica Hub, L’HIVER, Winter, and Salt. Its first expansion phase centered on an integrated development in the R7 district of the New Administrative Capital, followed by mixed coastal and urban projects in New Alamein. No verified public total is available for delivered units. Planned unit counts within individual developments should therefore not be presented as completed or handed-over homes.
New Generation’s Establishment and Growth
The company’s official website dates the start of New Generation Developments to 2021. That year, NGD launched Botanica after entering a development partnership with the trade union committee representing employees of Egypt’s Ministry of Foreign Affairs. Botanica established the company’s initial market position through a plan combining residential buildings, a commercial mall, and fully finished hospitality units.
During 2022, NGD broadened its announced portfolio. It launched Botanica Inn as the serviced hospitality component of Botanica and introduced L’HIVER in New Alamein in partnership with the New Urban Communities Authority. Management statements published in September 2022 said the company was developing three projects across the New Administrative Capital and New Alamein with aggregate targeted sales of about EGP 10 billion. These figures were launch-stage targets, not confirmed revenue or completed delivery values.
- 2021: The company began operating and launched Botanica in R7.
- 2022: L’HIVER was introduced on 75 acres in New Alamein.
- 2022: Botanica Inn was launched as a serviced hospitality component.
- 2022: Winter was announced on 36 acres in New Alamein.
Management and Development Partners
NGD’s official website presents Assem Fadel as chairman of New Generation Developments. Press coverage of the Botanica launch in 2021 identified Ahmed Selim as chief executive officer, while Ehab Labib appeared as general manager in company statements published in 2022. Those titles are reported with their publication dates and should not be treated as confirmation that every role remains unchanged without a newer corporate disclosure.
The developer has announced specialist partners for selected projects. KAD was appointed as designer for L’HIVER, while French company FONCIER was named as an operating or management partner. The plan also included a sports club under the Roland-Garros tennis academy umbrella. For Botanica Inn, NGD announced a French hospitality management partner. These arrangements indicate an approach in which development is supported by separate design and operational expertise.
Major New Generation Developments
New Administrative Capital Projects
- Botanica: An integrated residential development in R7. Public sources report a site area of either 23 or 24 acres and a planned inventory ranging from 966 to approximately 1,000 units, depending on the date and counting method. The master plan includes homes, retail space, and hospitality units.
- Botanica Inn: Botanica’s hospitality component. Launch information describes two buildings, each with a ground floor and seven upper floors, containing 94 furnished serviced apartments ranging from 72 to 103 square metres.
- Botanica Hub: A commercial, administrative, and medical component. An official page cites a 7,587-square-metre site and three floors. The website’s portfolio labels the page as Seventh while its body copy describes Botanica Hub, so the two names should be treated cautiously until NGD publishes a clearer update.
New Alamein Projects
- L’HIVER: A 75-acre coastal urban development. Its launch plan included units from 42 to 220 square metres, including chalets, townhouses, twin houses, hotel-related inventory, retail space, and sports facilities.
- Winter: A project announced on 36 acres through a partnership structure with the New Urban Communities Authority. Detailed public specifications remain limited.
- Salt: A name listed in the company’s official portfolio, but the public website does not provide enough reliable detail to confirm its area, unit count, or delivery schedule.
New Generation Portfolio in Numbers
| Start of operations | 2021 |
| Headquarters | 5 Hassan Sadek Street, Heliopolis, Cairo |
| Primary markets | New Administrative Capital and New Alamein |
| Botanica | 23–24 acres and approximately 966–1,000 planned units, reflecting source differences |
| Botanica Inn | 94 serviced units ranging from 72 to 103 sqm |
| L’HIVER | 75 acres and an announced EGP 4 billion sales target at launch |
| Winter | 36 acres according to the 2022 announcement |
| Delivered units | No verified public total available |
At Botanica’s launch, NGD announced a sales target of EGP 2 billion. In June 2021, it reported EGP 500 million in sales during the first month and a half. Economic press reports published in September 2022 later quoted revised targets for Botanica and the wider portfolio. All such values are dated company statements and should not be interpreted as a current valuation, guaranteed construction progress, or evidence of unit handover.
Development Vision and Specialisations
New Generation’s stated vision focuses on developing projects in Egypt’s new cities while combining design, services, and specialist operations. Its portfolio shows three central directions: integrated residential communities in the New Administrative Capital, serviced and hospitality real estate, and coastal projects intended to support year-round use in New Alamein.
- Residential development: Homes within master plans that incorporate social, retail, and service components.
- Hospitality and serviced units: Furnished apartments supported by specialist operating companies.
- Coastal development: Chalets, villas, hospitality, sports, and retail uses within New Alamein projects.
- Commercial property: Retail, office, and clinic space within selected mixed-use schemes.
Announced plans include sustainability-related elements such as natural lighting and reduced energy consumption at Botanica Inn, as well as landscaped areas, lagoons, and a limited building footprint at L’HIVER. Buyers should nevertheless verify actual specifications, construction progress, and contractual delivery dates through current documents and site inspections.
Data Transparency for Prospective Buyers
The official NGD website does not provide complete specifications for every portfolio item, and some page labels do not fully match their body content. External reports also vary between 23 and 24 acres for Botanica and between 966 and 1,000 units. Those differences may reflect launch phases or different counting methods, but buyers should request the current approved master plan before making a commitment.
Key points to verify include the land plot, construction percentage, contractual handover date, finishing standard, maintenance charges, and the identity and obligations of any hotel operator. Launch-stage sales targets and projected completion dates are not proof of delivery. At the time this profile was prepared, NGD had not published a verified company-wide total for units handed over to customers.
Frequently Asked Questions About New Generation
When was New Generation Developments established?
New Generation Developments began operating in 2021, according to the date displayed on its official website.
Who is the chairman of New Generation?
The company’s official website identifies Assem Fadel as chairman of New Generation Developments.
What are New Generation’s main projects?
Its announced portfolio includes Botanica, Botanica Inn, and Botanica Hub in the New Administrative Capital, plus L’HIVER, Winter, and Salt in its New Alamein portfolio.
Where is New Generation headquartered?
The published address is 5 Hassan Sadek Street, Heliopolis, Cairo. The official website displays hotline 16135.
How many units has New Generation delivered?
No verified public company-wide total is available. Published numbers refer to planned inventories within specific projects and do not prove handover.
Why do Botanica figures differ between sources?
Sources report 23–24 acres and approximately 966–1,000 units. Buyers should use the latest approved plan and sales contract for definitive figures.