M squared Developments is an Egyptian real estate developer founded in 2012 and operating as the real estate subsidiary of Intro Holding. According to the official website, the company develops residential and commercial projects across selected locations in Egypt, including New Cairo, the North Coast, 6th of October, and Kattameya.
The company publishes several operating figures on its official website, including a total land bank of 1,000,000 square meters, 2,904 owners, 745,000 square meters of residential built-up area, and 124,000 square meters of commercial built-up area. No verified public total is available for delivered units, so the delivered-units field is left empty.
About M squared Developments
M squared describes itself as a human-centric developer focused on blending full function with aesthetics. Its official profile states that since 2012 the company has selected prime locations to create authentic communities and commercial units aligned with Egypt’s wider sustainable development direction.
The company is backed by Intro Holding, an Egyptian conglomerate established by Mamdouh Abbas with more than 40 years of multidisciplinary experience across energy, technology, real estate, and retail. This gives M squared a broader institutional background than a standalone development company.
M squared Projects
Trio New Cairo
Trio is a residential project in New Cairo and is officially listed by M squared as part of its residential portfolio. On DeedGate, it appears as Trio Gardens Fifth Settlement, with a 36-acre area and a unit mix that includes apartments, duplexes, villas, and infinity penthouses.
Masyaf Ras Alhekma
Masyaf Ras Alhekma is the company’s leading coastal project on the North Coast. M squared lists it as a residential project, while DeedGate’s project data places it in Ras El Hekma at kilometer 212 and describes it as a 102-acre development.
41 Business District
41 Business District is a commercial project on Kattameya Ring Road. Its presence in the official portfolio shows that M squared is active in commercial and administrative real estate, not only residential communities.
31WEST and MIST
The official portfolio also includes 31WEST in 6th of October and MIST in New Cairo. MIST is presented as one of the company’s newer New Cairo projects, while 31WEST expands the company’s presence into West Cairo and October’s eastern extensions.
Key Facts About M squared
| Company name | M squared Developments |
| Arabic SEO name | شركة M Squared للتطوير العقاري |
| Founded | 2012 |
| Parent company | Intro Holding |
| Published total land bank | 1,000,000 square meters |
| Published owners figure | 2,904 |
| Residential built-up area | 745,000 square meters |
| Commercial built-up area | 124,000 square meters |
| Main locations | New Cairo, Ras El Hekma, 6th of October, Kattameya |
| Delivered units | No verified public total available |
Recent Updates
On March 13, 2026, M squared announced that it had awarded REDCON Construction an EGP 1 billion contract to construct and finish 59 residential buildings at Masyaf Ras Alhekma, concluding the project’s first phase. On June 23, 2026, the company announced the signing of Impact Hospitality Group, the team behind Casa Cook, to operate Marmarica Boutique Cabanas at Masyaf Ras Al Hekma.
These updates make Masyaf the most visible project in the company’s recent official news and show that M squared is connecting its coastal development strategy with hospitality operations and experience-led living.
Development Focus
M squared’s projects generally emphasize open spaces, lower-density planning, internal services, and mixed residential-commercial value. This appears in Trio, MIST, and 31WEST through green areas, water features, and community planning, while Masyaf adds a coastal hospitality dimension through Marmarica Boutique Cabanas.
When evaluating any M squared project, buyers should look at the exact phase, finishing level, service management, construction progress, and location inside the master plan. It is also important to distinguish between the company’s published owners and built-up-area figures and any delivered-units total, because the latter is not published as a verified number.
M squared FAQ
When was M squared founded?
M squared was founded in 2012 according to the official company profile.
What is M squared’s parent company?
M squared is the real estate subsidiary of Intro Holding, an Egyptian multi-sector group.
What are M squared’s main projects?
Key projects include Trio New Cairo, Masyaf Ras Alhekma, 41 Business District, 31WEST, MIST, and Marmarica Boutique Cabanas.
Where does M squared operate?
The company operates in New Cairo, Ras El Hekma on the North Coast, 6th of October, and Kattameya.
Does M squared publish a delivered-units total?
No verified public total is available for delivered units.