Concept Developments is an Egyptian real estate developer active in tourism, residential, commercial, administrative, and medical real estate. The company is associated with Franco Tech / Franco Engineering Group, which gives it an engineering and infrastructure background before its clearer real estate expansion. Market sources commonly describe Concept Real Estate as established in 2009, while the official website presents Concept as a developer focused on integrated tourism and residential projects with a listed address in Sheraton, Cairo.
The company’s public portfolio is built around Siela North Coast and the SENET series in the New Administrative Capital. No verified public total is available for delivered units, so DeedGate leaves the delivered-units field blank. Where numbers are used in this profile, they refer to specific projects, such as Siela or SENET 2, and should not be read as a company-wide delivery total.
Who Is Concept Developments?
Concept Developments is a private Egyptian developer that combines real estate development with an engineering-led approach. Its official website says the company aims to implement integrated tourism and residential projects, select strong geographic locations, and use modern construction methods. This statement defines the company’s positioning, but buyers should still evaluate each project using practical criteria such as land status, construction progress, delivery schedule, operating model, and contract terms.
The official website lists Ehab AboElmagd as Founder and CEO, and Motawakel Ahmed as Co-Founder and Deputy Chairman of the Board. Invest-Gate also referred to Ehab Aboelmagd as chairman of Concept Development and to Al-Mutawakel Ahmed as vice chairman in its 2021 SENET 2 coverage. This makes both names relevant to the company’s public leadership profile.
Concept Developments History
Several real estate market sources state that Concept Real Estate was established in 2009 as an extension of Franco Tech or Franco Engineering Group’s experience in infrastructure, water networks, electrical systems, and execution works. This explains why some of the wider track record connected to the company includes infrastructure or contracting roles, while the direct development portfolio focuses on tourism and mixed-use real estate projects.
Concept’s clearest market presence began with Siela North Coast, then expanded into the New Administrative Capital through SENET Downtown. In January 2021, Daily News Egypt reported that Concept Development was preparing to launch its first project in the New Administrative Capital in Q1 2021, a commercial, administrative, and medical mall in the Downtown Area. In July 2021, Invest-Gate reported the launch of SENET 2 with EGP 260 million in investments.
Concept Developments Projects
Concept’s portfolio is concentrated in one North Coast tourism project and a sequence of mixed-use malls in the New Administrative Capital. This mix shows the company’s focus on both seasonal residential demand and investment-oriented commercial property.
- Siela North Coast: A tourism-residential project on the North Coast. The official website states that the project covers around 40,000 square meters, almost 10 acres, around kilo 57.5 near Zahran Mall. Invest-Gate reported that Siela includes around 700 units plus commercial and recreational units.
- SENET Downtown New Capital: Concept’s first New Capital project, a mixed-use Downtown mall with commercial, administrative, and medical units across a ground floor and eight typical floors according to the official website and Daily News Egypt.
- SENET 2 Downtown: The second SENET project in the New Administrative Capital. Invest-Gate reported that it includes 11 floors, 210 units, spaces from 20 to 750 square meters, and EGP 260 million in investments.
- SENET 3 Downtown: A later Downtown New Capital project. The official website describes SENET III as a mixed-use mall near Masjid Misr, the gold market, the Green River, and the monorail station.
Concept Developments Facts and Figures
| Trading name | Concept Developments |
| Arabic name | شركة كونسبت للتطوير العقاري |
| Market-reported establishment year | 2009 |
| Leadership | Ehab AboElmagd and Motawakel Ahmed |
| Official listed address | Ebad Elrahman Street, Abdelhamid Badawy, Sheraton, Cairo |
| Main areas | New Administrative Capital and North Coast |
| Key projects | Siela North Coast, SENET, SENET 2, SENET 3 |
| Delivered units | No verified public total found |
Vision and Specialties
Concept’s official vision focuses on developing real estate into a more attractive sector for clients inside and outside Egypt by opening new projects and attracting investment. Its mission emphasizes quality, modern lifestyle, suitable spaces, good locations, and reasonable prices. This positioning fits its two main markets: the North Coast for tourism property and the New Administrative Capital for commercial and administrative investment.
- Tourism real estate: represented by Siela North Coast.
- Commercial and administrative property: represented by the SENET malls in Downtown New Capital.
- Medical units: included in some SENET project components.
- Execution and infrastructure: supported by the Franco Tech background and sister-company connection reported by Invest-Gate.
Recent Company Updates
The most relevant documented news item is from July 2021, when Invest-Gate reported the launch of SENET 2 in the New Administrative Capital with EGP 260 million in investments. The same report mentioned estimated total investments of EGP 920 million distributed between projects in the New Administrative Capital and the North Coast at that time. It also said the company was studying new land opportunities in the New Capital and North Coast, and that Siela construction works were being carried out by Franco Tech as a sister company.
FAQs About Concept Developments
When was Concept Developments founded?
Market sources commonly state that Concept Real Estate was established in 2009, connected to the Franco Tech engineering and infrastructure background.
Who founded Concept Developments?
The official website lists Ehab AboElmagd as Founder and CEO, and Motawakel Ahmed as Co-Founder and Deputy Chairman of the Board.
What are Concept Developments’ main projects?
Main projects include Siela North Coast, SENET Downtown, SENET 2, and SENET 3 in the New Administrative Capital.
Where is Concept Developments located?
The official website lists the address as Ebad Elrahman Street, Abdelhamid Badawy, Sheraton, Cairo.
How many units has Concept Developments delivered?
No verified public total is available for delivered units. Published numbers such as 700 units in Siela or 210 units in SENET 2 refer to specific projects, not a company-wide delivered total.