El Attal Holding, widely searched in Arabic as شركة العتال للتطوير العقاري, is an Egyptian real estate group whose current development identity is Biography Developments. The group traces its business roots back to 1948, while El Attal Holding announced in March 2026 that Attal Properties had been rebranded as Biography without changing the legal entity, ownership structure, or existing contractual obligations. This profile therefore explains both the long-standing El Attal history and the current Biography brand used across new projects.
The company’s real estate portfolio appears across the New Administrative Capital, Mostakbal City, Sheikh Zayed, 6 October, and Ras Sudr. Key projects associated with El Attal and Biography include The 101 in Mostakbal City, Park Lane in the New Administrative Capital, West Leaves or Leaves in West Cairo, Bayside Ras Sudr, and 77 Business Tower in the New Capital. The mix covers residential communities, mixed-use developments, and coastal property.
El Attal History and the Biography Rebrand
El Attal began as an Egyptian family business in 1948 and gradually expanded into contracting, building materials, investment, and real estate development. Market sources describe the group as having passed through several generations of leadership, with the real estate development arm becoming the public-facing brand for residential and commercial buyers in recent years.
On March 16, 2026, El Attal Holding announced the rebranding of Attal Properties to Biography. According to Invest-Gate, the rebrand affected the brand identity rather than ownership, legal status, or existing contracts. Sherif Saleh was also appointed CEO of Biography as part of the new positioning. For buyers, this distinction is important: Biography is the current development brand, while El Attal Holding is the parent group behind the project portfolio.
Top El Attal Projects
The most prominent recent project is The 101 Mostakbal City, a mixed-use development spanning 101 feddans, or around 424,200 square meters. Invest-Gate reported on April 20, 2026 that the project is backed by investments exceeding EGP 20 billion and is planned with low built-up density, extensive landscapes, water features, social hubs, health and sports facilities, and a clubhouse.
Park Lane New Capital represents the company’s presence in the New Administrative Capital, while West Leaves / Leaves is associated with West Cairo and 6 October. Bayside Ras Sudr adds a coastal component to the portfolio, and 77 Business Tower is repeatedly listed as one of the company’s commercial projects in the New Administrative Capital. These projects show a developer focused on both lifestyle-led residential communities and investment-oriented mixed-use assets.
El Attal in Numbers
| Group roots | 1948 |
| Current real estate identity | Biography Developments since 2026 |
| Flagship recent project | The 101 in Mostakbal City |
| The 101 area | Approximately 101 feddans / 424,200 sqm |
| The 101 investment value | More than EGP 20 billion, according to April 2026 reporting |
| Verified delivered units | No verified public total is available for delivered units. |
This page does not use marketplace listing counts as delivered-unit totals. Some portals show available inventory or platform search results, but these are not verified delivery figures from the developer and should not be treated as official totals.
Vision and Development Focus
El Attal’s modern development direction focuses on communities that combine housing, services, open spaces, technology, and lifestyle experiences. The Biography identity reflects that shift: the company is positioning real estate as a living experience rather than a simple unit sale. This is visible in The 101, where the masterplan emphasizes open spaces and integrated amenities alongside residential and commercial uses.
The company’s work spans integrated residential communities, mixed-use real estate, and coastal destinations. Its partnerships also show an operational focus beyond construction. In July 2024, El Attal signed an agreement with Orange Egypt to bring Triple Play communications services to Park Lane and West Leaves. In June 2025, the group partnered with Venture Lifestyle to launch a winter entertainment hub at The 101 with USD 10 million in investment.
Latest El Attal News
On April 20, 2026, Biography, a subsidiary of El Attal Holding, announced strong construction progress at The 101 in Mostakbal City. The reported investment value exceeds EGP 20 billion, and the project includes luxury apartments, villas, and commercial spaces. On March 16, 2026, El Attal Holding announced the rebrand of Attal Properties to Biography, confirming that the change was a brand transformation rather than a change to contracts or ownership.
Earlier, on June 24, 2025, El Attal Holding announced a partnership with Venture Lifestyle to create a winter-themed entertainment hub inside The 101. In July 2024, the company signed with Orange Egypt to deliver smart telecommunications services for Park Lane and West Leaves. Together, these updates show a developer trying to connect real estate with technology, services, and entertainment-driven community planning.
Is El Attal a Good Fit for Buyers?
El Attal may suit buyers who want exposure to established Egyptian real estate groups with projects across multiple strategic locations. However, each project should be reviewed separately. Buyers should check the project’s license status, construction progress, payment schedule, delivery specifications, maintenance fees, management model, and resale liquidity before reserving a unit.
For The 101, investors should pay attention to delivery timelines, the role of the main contractor, commercial components, and the operational value of the planned entertainment and lifestyle facilities. For Park Lane and West Leaves, the Orange Egypt partnership is relevant because communications infrastructure and smart services can influence day-to-day usability after delivery.
FAQs About El Attal
Is Biography the same as El Attal?
Biography is the new brand identity of Attal Properties, the real estate arm of El Attal Holding. The rebrand was announced in March 2026 and did not change ownership or existing contracts.
When did El Attal start?
El Attal’s group history dates back to 1948. Biography Developments is the newer real estate brand identity introduced in 2026.
What are El Attal’s top projects?
Key projects include The 101 in Mostakbal City, Park Lane in the New Administrative Capital, West Leaves or Leaves in West Cairo, Bayside Ras Sudr, and 77 Business Tower.
Who is the chairman of El Attal Holding?
Recent company news identifies Eng. Ahmed El Attal as Chairman of El Attal Holding.
How many units has El Attal delivered?
No verified public total is available for delivered units, so this profile does not publish a specific delivered-unit number.