Anchor Developments is an Egyptian real estate developer connected to the construction and contracting background of Al Sarh Holding Company. According to the company’s official website, Anchor launched its real estate operations in Egypt in 2021 with its first mixed-use project in the New Administrative Capital, building on Al Sarh’s experience since 1990 in construction, infrastructure and engineering works.
The company focuses on commercial, administrative and mixed-use projects in the New Administrative Capital. Its most visible project is Rue De Rivoli, while Métropole appears on the official website as a coming-soon project, and La Passage D’Anchor has appeared in real estate market reports. No verified public total is available for delivered units under Anchor Developments, so this profile does not use a delivered-units figure.
Founding and Company Background
Anchor presents itself as the real estate expansion of Al Sarh Holding Company, a group with more than 30 years of experience since 1990. The background Anchor refers to includes contracting works for residential, educational, healthcare and commercial buildings, as well as roads, bridges, infrastructure and maintenance services.
In November 2022, press coverage described Anchor Developments as Al Sarh Holding Group’s real estate arm entering the Egyptian market with an ambitious investment plan. Since then, the company has focused on Egypt’s fourth-generation cities, particularly the New Administrative Capital, where it develops mixed-use projects combining retail, offices and supporting services.
Key Projects by Anchor Developments
Rue De Rivoli is the company’s main project published on its official website. The project takes its name from Rue de Rivoli in Paris and is positioned as a mixed-use destination balancing business, shopping and leisure in the New Administrative Capital. According to the official project page, it has a 10,815 sqm land area and includes a ground floor, two typical floors and a roof, with commercial uses on the ground floor and offices plus commercial uses on the upper floors.
Zawya reported that Rivoli was Anchor’s first project in the New Capital, with investments estimated at around EGP 3 billion, located within the Bleu Vert project owned by the Saudi Egyptian Developers. Medad Consultant Engineers also lists Rue De Rivoli Mall as a project completed in collaboration with Anchor Developments in the New Capital, with a site area close to 10,816 sqm.
The official website also lists Métropole as a coming-soon project. In addition, Invest-Gate’s October 2024 Market Watch report listed La Passage D’Anchor among new mixed-use projects in the New Administrative Capital, indicating a broader emerging portfolio beyond Rue De Rivoli.
Anchor Developments in Numbers
| Real estate launch year | 2021 according to the official website |
| Parent background | Al Sarh Holding Company since 1990 |
| Main project | Rue De Rivoli in the New Administrative Capital |
| Rue De Rivoli area | 10,815 sqm according to the official website |
| Rivoli investments | About EGP 3 billion according to Zawya |
| Delivered units | No verified public total is available for delivered units |
| Head office | 61/3 Jaafar Ibn Abi Talib, New Cairo, Cairo Governorate |
Vision and Development Focus
Anchor’s public positioning focuses on trust, integrity, quality, professionalism, teamwork and value creation. These principles appear in the way the company presents Rue De Rivoli, where design, circulation, operational planning and long-term management are treated as core elements of the project’s investment value.
The company’s current specialization is clearly concentrated in mixed-use commercial and administrative developments in strategic investment locations, especially the New Administrative Capital. Rue De Rivoli’s listed amenities include shared meeting rooms, electric car chargers, solar panel systems, smart parking, automated gates, video surveillance, smart office systems and on-demand maintenance.
Recent Updates
In September 2023, Zawya reported that Anchor Developments had started excavation work for its RDR Rue De Rivoli project, a three-storey commercial and office development in the New Administrative Capital with investments of EGP 3 billion. The same report stated that deliveries were expected to start in 2026.
In October 2024, Invest-Gate Market Watch listed Rue De Rivoli among projects underway and noted a current status related to the launch of Phase II. The same report also listed La Passage D’Anchor among new mixed-use projects, while Métropole remains marked as “Coming Soon” on the company’s official website. This suggests that Anchor’s portfolio is still emerging, with a clear focus on mixed-use assets in the New Administrative Capital.
FAQ About Anchor Developments
When did Anchor Developments start operating?
According to the official website, Anchor Developments launched its real estate operations in Egypt in 2021, while its parent background through Al Sarh Holding goes back to 1990.
What is Anchor Developments’ main project?
The company’s main officially published project is Rue De Rivoli in the New Administrative Capital.
How many units has Anchor Developments delivered?
No verified public total is available for delivered units under Anchor Developments, so no delivered-unit figure is used here.
Where is Anchor Developments headquartered?
The company lists its address at 61/3 Jaafar Ibn Abi Talib, New Cairo, Cairo Governorate, Egypt.
Is Anchor Developments publicly listed?
There is no verified public information indicating that Anchor Developments is listed on the Egyptian Exchange.