People & Places is a modern Egyptian real estate developer launched in 2022 with a philosophy centered on creating human, sustainable communities connected to nature and everyday living. The company describes itself as “next generation community makers,” focusing on design-driven residential and coastal developments that create authentic living experiences.
The company’s portfolio includes the coastal flagship The Med Ras El Hekma on the North Coast and the West Cairo residential project Hills of One, Sphinx City, plus launches and villages within these projects such as The Gray Beach Hotel & Residences, The Mediterranean, Waterfall Village, GEO, LUMA, Lake Front Villas, Beige Residence, The Gray Residences and Pine Lanes. People & Places lists its headquarters at Building A12 in Cairo Business Park, El Koronfel Service Center, New Cairo.
People & Places History
The company’s official timeline shows its launch event on June 1, 2022 at the Great Pyramids of Giza, followed by the launch of The Med in July 2022. Since then, People & Places has built its identity around authenticity, practical sustainability, youth inspiration and design-led experiences.
The company was introduced by Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal and Nabil Amasha. Its official website states that the founders have been leaders in Egypt’s real estate industry, with experience designing, developing and delivering mixed-use masterplans and communities. Nabil Amasha is listed as Co-founder & CEO, while Ahmed Seoudy is listed as Co-CEO.
In 2023, People & Places opened its headquarters at Cairo Business Park and started construction at The Med. During 2024 and 2025, the company continued launching villages and construction milestones across The Med and Hills of One, including updates around lagoons, beach residences, the beach clubhouse and Phase 1 works at Hills of One.
Key Projects by People & Places
The company’s portfolio is currently built around two main developments: a coastal destination in Ras El Hekma and a first-home residential community in West Cairo.
The Med Ras El Hekma
- The Med is People & Places’ first flagship project in Egypt, located in Ras El Hekma on the North Coast between Sidi Abdelrahman and Marsa Matrouh, with accessibility from Dabaa Road.
- Invest-Gate reports that the project spans 307 acres and includes standalone villas, twin houses, townhouses and chalets, plus boutique hotels, leisure facilities, green areas, swimmable lagoons, pools, sports activities and dining areas.
- Villages and phases inside The Med include The Mediterranean, The Gray Beach Hotel & Residences, The Gray Laguna, Waterfall Village, GEO, LA7 Homes and LUMA.
- The company has partnered with Campbell Gray Hospitality and LA7, bringing serviced hospitality, beach residences and wellness-oriented concepts to The Med.
Hills of One, Sphinx City
- Hills of One is located in Sphinx City, West Cairo, across from Sphinx International Airport, with access to Rod El Farag Axis, Cairo-Alex Desert Road and the 26th of July Corridor.
- The official Hills of One website states that the project stretches across 168 acres, with different elevations and hills, homes set among nature and lakes, low density and an open skyline.
- Its villages and phases include Boulevard Hill & North Villas, The Gray Residences, Pine Lanes, Lake-Front Villas and Beige Residence.
- Key features include a Lakeside Community Club, an international boutique hotel, music and entertainment hub, office spaces, gourmet restaurants, high-end retail, Scenic Boulevard and a Triathlon Track.
People & Places in Numbers
Public material provides project-area and investment figures, but no verified company-wide total is available for delivered units. For that reason, DeedGate keeps the delivered-units field blank for this developer profile, especially because the company’s current portfolio is still in construction and planned handover stages.
| Launch year | 2022 |
| Founders | Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal and Nabil Amasha |
| Headquarters | Building A12, Cairo Business Park, New Cairo |
| Hotline | 17180 |
| The Med | 307 acres in Ras El Hekma, according to Invest-Gate |
| Hills of One | 168 acres in Sphinx City, according to the official website |
| Investment portfolio | Over EGP 110 billion across The Med and Hills of One, according to Invest-Gate in 2024 |
| Delivered units | No verified public company-wide total is available |
Vision and Development Focus
People & Places focuses on creating communities where residents feel connected to one another, to nature and to the spaces they call home. The company’s official language emphasizes authenticity, sustainability, thoughtful design, community and nature. This is visible in The Med through lagoons, beach experiences, hospitality and wellness concepts, and in Hills of One through one-storey homes, lakes, trails and an open skyline.
The company specializes in experience-led coastal and residential communities, with a strong focus on architecture, hospitality, fitness and wellness, landscape, and partnerships with specialized designers and operators. Rather than presenting real estate as space alone, People & Places frames each project as a full lifestyle environment with a distinct identity.
Latest People & Places Updates
In August 2024, People & Places announced a partnership with Alubuilders Egypt to accelerate construction at The Med. Invest-Gate reported that this phase involved EGP 7.3 billion of investment over 162,659 sqm, covering The Gray Beach Hotel & Residences and The Mediterranean Villas. The report also stated that some Gray components were targeted for completion in 2025, while The Mediterranean Villas’ early phases include nearly 91 villas targeted for initial delivery in 2026.
In 2025, the official website published several construction and launch updates, including the reveal of The Gray Beach Residences and lagoon at The Med in October 2025, and the start of Phase 1 construction at Hills of One in September 2025 after signing with Arabtec and El Amar. The same year also saw launches such as LUMA, Lake Front Villas and Beige Residence, showing continued expansion within the company’s two main developments.
Frequently Asked Questions About People & Places
When was People & Places founded?
The company’s official timeline starts in 2022, with its launch event held on June 1, 2022 at the Great Pyramids of Giza.
What are People & Places’ main projects?
The company’s main projects are The Med Ras El Hekma on the North Coast and Hills of One in Sphinx City, West Cairo.
Where is People & Places headquartered?
The company lists its main headquarters at Building A12, Cairo Business Park, Plot No. 1, El Koronfel Service Center, New Cairo. It also lists a Sheikh Zayed showroom and a North Coast office.
How many units has People & Places delivered?
No verified public company-wide delivered-unit total is available. A figure should only be used if published by an official or reliable material covering the full portfolio.
Who founded People & Places?
The company lists Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal and Nabil Amasha as the founders behind People & Places.