Investwell Egypt is an Egyptian real estate development and consultancy company founded in 2018 according to its LinkedIn company profile. The company is headquartered at Cairo Business Plaza on N90 Road in New Cairo and provides development consultancy, exclusive development management, and retail consultancy services, with visible involvement in projects such as Avalon New Cairo, South Gate New Cairo, and Avalon New Capital.
Investwell positions itself as a real estate services platform that combines the market experience of its founders with project development, sales, marketing, leasing, and operational management. Its official website states that the company builds on more than 20 years of accumulated real estate market heritage and that its track record covers 8 commercial projects and more than 100 residential projects within its consultancy and management scope.
Investwell Egypt Foundation and Background
LinkedIn lists Investwell Egypt as founded in 2018, while the official website emphasizes the longer professional background of the founding team. This distinction is important: 2018 is the verified establishment year used for the company profile, while the 20-year reference describes the accumulated experience of the people behind Investwell and their work across the Egyptian real estate market before and after the company’s creation.
The company is led by Sherif Abd Elshafi as Founder and CEO, Sherif Ghoniem as Co-Founder and Head of Sales, and Fawkia Elawadi as Co-Founder and Head of Consultancy. The official About Us page shows a team background that covers sales, marketing, commercial strategy, development, project management, hospitality, and real estate consultancy. This mix explains why Investwell’s strongest public footprint is in business, retail, office, and mixed-use commercial projects rather than large residential communities only.
What Investwell Egypt Does
Investwell Egypt is not presented only as a conventional developer. Its official services include Development Consultancy, Exclusive Development Management, and Retail Consultancy. The Development Consultancy scope covers market research, feasibility, product mix, pricing, payment plan models, project phases, and the selection of architectural, construction, property management, marketing, sales, and leasing partners.
Through Exclusive Development Management, the company works on branding, sales management, marketing, leasing, after-sales management, and facility management. Through Retail Consultancy, it supports architectural design, space development, tenant mix, leasing, and positioning. These services indicate a company that manages the commercial logic of projects, not just their physical construction. That is particularly relevant for malls, office buildings, and business complexes where tenant mix, operating model, and access can determine long-term value.
Key Projects by Investwell Egypt
One of the main projects associated with Investwell Egypt is Avalon New Cairo. The official project page describes Avalon New Cairo as a six-storey business complex with a commercial area on the ground floor, including F&B service areas, outdoor space, retail stores, and banks. The building also includes executive office spaces with privacy-oriented features such as private entrances, elevators, and employee parking areas.
Avalon New Cairo is located in a prime part of New Cairo’s financial district, overlooking the south of 90th Road. The official page highlights accessibility from the Ring Road and Suez Road, with short driving access to Heliopolis, Nasr City, and the New Administrative Capital. This location profile supports the project’s office and retail positioning, because business complexes require visibility, accessibility, and strong surrounding demand.
South Gate New Cairo is another project connected with Investwell in market sources. It is described as a New Cairo commercial and administrative mall on South 90th Street, with an area of about 4,700 square meters. Project data refers to retail units, administrative offices, and a pharmacy, with commercial areas starting from 140 square meters and offices starting from 88 square meters. The same source refers to delivery starting in 2023.
Avalon New Capital appears on Investwell’s official website as an office project in the Financial District of the New Administrative Capital. The page mentions offices starting from 69 square meters, a 170-meter facade, and an 8,300-square-meter land area. However, the same official page states that W Assets announced the second phase of Avalon under Investwell’s management and marketing. For that reason, DeedGate treats the project’s development ownership separately and does not override an existing W Assets developer link.
The official Retail Consultancy page also refers to Kazan Plaza, a 24,000-square-meter project with eight buildings covering commercial, office, and medical spaces, outdoor areas, and underground parking. Together, these examples show Investwell’s focus on commercial real estate, office environments, tenant planning, and operational project management.
Investwell Egypt in Numbers
The official website lists Investwell in Numbers with total investments of 3.7 billion and total sellable area of 67,000 square meters. It also lists 51,000 for office spaces and 16,000 for F&B and retail spaces. Since these figures relate to investments and sellable areas rather than a verified delivered-unit count, DeedGate does not assign an official delivered-units number to the company.
| Founded | 2018 |
| Headquarters | Cairo Business Plaza, N90 Road, New Cairo |
| Total investments stated | 3.7 billion |
| Total sellable area stated | 67,000 sqm |
| Delivered units | No verified public total available |
Vision and Specializations
Investwell’s official mission is to provide new and creative real estate solutions that maximize value returns and ROI for customers, investors, and developers. Its vision is centered on providing high-quality real estate services and solutions in Egypt. In operational terms, this translates into three clear areas: development consultancy, exclusive project management, and retail consultancy.
This model makes Investwell more relevant to projects that need end-to-end commercial planning. A buyer evaluating Investwell should look beyond land ownership and ask practical questions about licensing, project management, tenant mix, delivery status, facility management, and post-delivery operations. These factors are especially important in commercial and office projects, where long-term value depends on occupancy, leasing demand, access, and quality of operation.
FAQ About Investwell Egypt
When was Investwell Egypt founded?
Investwell Egypt was founded in 2018 according to its LinkedIn profile. The company’s official website also refers to more than 20 years of accumulated real estate market experience across its founding team.
What are the main projects associated with Investwell Egypt?
The main projects associated with Investwell include Avalon New Cairo and South Gate New Cairo, in addition to its management and marketing role in Avalon New Capital and the Kazan Plaza retail consultancy reference.
Where is Investwell Egypt headquartered?
The company’s contact details list its head office at 424 N90 Road, Cairo Business Plaza, New Cairo, Office 406.
How many units has Investwell Egypt delivered?
No verified public total is available for delivered units. The official website publishes investment and sellable-area figures, but these are not the same as delivered units.